WHO WE ARE

Donors

contributed in 2025:

Donations Received

in 2025:

$7, 396.19

Kindness

Commissioners:

Kindness Initiatives

in 2025:

OUR MISSION

To create, recognize and inspire kindness within the community

ABOUT US

Finding Inspiration in Every Turn

In May of 2019, City of Salisbury’s Mayor Jake Day and the Secretary of Kindness, Grace Foxwell Murdock, collaborated and created a Kindness Commission with community leaders, businesses, non-profits and community organizations. We will highlight established kindness initiatives and stories of generosity and acts of paying it forward in our community. We want to thank WMBGKIND of Williamsburg, VA for sharing their ideas and vision.

Our History

#kindSBY is Salisbury, Maryland’s community initiative to sustain and increase our thriving kindness climate. While we have always considered our city to be a welcoming place to live, work and play, our focus on kindness began in earnest in 2016.

Seeds of kindness were masterfully sown during SBY’s inaugural TEDx event in January 2016. The presentations demonstrated the importance of the arts, the value of community gardens, and how to share kindness. From that day on Mayor Jake Day and our SBY City Council were laser focused on revitalizing our downtown with kindness as an important component.

The citizens of Salisbury were on board with initiatives and programs that would dramatically raise our kindness climate with each event. One such event was the Life Vest Inside’s Dance for Kindness in November 2016. This community unifying experience of a freeze mob/flash mob dance was filmed and placed on a worldwide dance montage which placed Salisbury on a worldwide kindness map. This event helped SBY begin its quest for a designation as our nation’s first World Kindness USA City which is official as of October 2019. At our fourth Dance for Kindness event on Sunday, November 10th, 2019, we celebrated our new designation as a city.

In 2022, kindSBY was awarded the Friends of Education Award in appreciation for Outstanding support for the students, teachers, staff, families and schools of Wicomico County Public Schools.

In January 2023, kindSBY Founder, Grace Foxwell Murdock, transitioned into an advisory role with the kindness commission. Heather Brooks was named the new Secretary of Kindness and leader of kindSBY. Heather has been a commissioner since 2019 and is passionate about inspiring kindness within our community.

Get Involved with kindSBY

Kindness grows when people step in. Whether you have a few minutes to give or want to lead kindness in your community, there are many ways to be part of Kindsby’s movement.

🌟Join the 100 Acts of Kindness Campaign

Small acts. Real impact. Collective kindness.

Be part of a growing community committed to spreading kindness through everyday actions. Your support helps amplify kindness stories, inspire others, and sustain Kindsby’s mission.

JOIN US

🌈 Nominate a Kindness Champion

Know someone who is spreading kindness in our community? Nominate them to be recognized and celebrated by Kindsby. Your nomination helps shine a light on everyday kindness heroes.

NOMINATE SOMEONE

💬 Share Our Work

Help kindness travel further.

One of the simplest ways to support Kindsby is by sharing our message. When you like, comment, repost, or talk about our work, you help kindness reach new hearts and communities.

FOLLOW & SHARE

❤️ Lead a Kindness Activity

Kindness starts where you are.

You don’t need special training or permission to lead with kindness. Host a kindness activity at your school, workplace, neighborhood, or faith community—big or small, formal or informal.

EXPLORE EVENTS

🎓 Student Engagement Opportunities

Learn, grow, and make an impact.

Students interested in social good, communications, education, or nonprofit work can explore internships, class projects, or independent studies that support Kindsby’s mission—especially in storytelling and digital engagement.